ruti ruti is a modern hair brand founded by celebrity hairstylist Alex Brown with a mission to change the way women see and wear hair extensions. After years behind the chair, Alex saw firsthand that traditional clip-ins were often too heavy, too bulky, and more complicated than they needed to be—often requiring cutting, layering, and customization before they truly blended. ruti ruti was created to simplify all of it.
Starting with thoughtfully weighted, pre-layered clip-in extensions, every detail is intentional—from the density and placement to the dimensional, rooted shades. The goal is hair that blends naturally, feels easy to wear, and makes extensions far less intimidating. Because more hair doesn’t always mean better hair. It’s about better design, smarter placement, and the right amount of hair in the right places.
Built for the modern woman—the working woman, the busy mom, the woman moving from school drop-off to a meeting or the office to dinner—ruti ruti is making extensions more approachable, intuitive, and relevant to the way women actually live and get ready today.
Meet the Founder
Alex Brown, Founder + Celebrity Hairstylist
Alex Brown is a celebrity hairstylist, salon owner, entrepreneur, and mom with nearly two decades of experience in the beauty industry. Her career has been built around helping women feel like the best version of themselves. Whether she’s working behind the chair, on set, or getting someone ready for an important moment, that same understanding of real women, real routines, and how powerful great hair can make someone feel ultimately shaped the vision for ruti ruti.
As a working mom herself, Alex understands that beauty has to fit into a full life. She wanted to create a brand that felt elevated and aspirational, but still practical for the woman balancing work, family, relationships, travel, and everything in between.
ruti ruti is the next chapter of Alex’s career. It combines her experience as a hairstylist with her perspective as a woman and mother to create products that make getting ready feel easier, more modern, and a little more fun.
For Alex, it has always been about more than hair. It’s about how a woman feels when she walks out the door.